So, the more seriously you can take your social media activities, the better. There are ways in which you can try to safeguard your privacy and control who sees particular content, but the onus is on you to be vigilant. The fact is that it’s impossible to separate the personal use of social from the professional, and everything you say online can and will be used against you. Bring attention and traffic to your work.Īs social media has become more popular - an estimated 81 percent of Americans have a social media account - there are also more instances of people who have gotten in trouble for their social networking habits.Connect with existing and new audiences in deeper ways.

Social media allows you to do at least four important things: Reflecting how important social media can be, the Department of Homeland Security is collecting social media profiles of potential immigrants as part of its evaluation process. Social media is now a critical part of the way people in most walks of life communicate and a key part of how work gets done - from corporations to government.

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